H&M Conscious Collection
(Embroidered Dress)
The Conscious Collection is part of H&M's work towards a more sustainable future in fashion. The entire collection is made from materials like organic cotton, recycled polyester, and tencel. There's a little something for everyone, including men and children. Below you will find a few pieces from the women's collection.
Chiffon Dress - $34.95
Patterned Dress - $99.00
Blouse - $17.95
Cardigan - $29.95
Coinciding with the campaign will be the launch of a Conscious garment collecting action at H&M. Customers will be able to bring any unwanted garments from any label to selected stores, and in return for each bag receive an H&M voucher, to a maximum of two bags per customer per day. H&M is the first store to encourage garment return on this scale, in an effort to prevent clothing from going to landfill.
What do you think of the collections? Some of the items are a bit on the wild side for me but I definitely liked the dresses and some of the more versatile pieces. Do you like to participate when your favorite stores take part in bettering the world/fashion industry?