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Advancing Health and Improving Youth self development

African Youth Development and Health Foundation,

a non-profit group, organized to

Establish, Prevent and Maintain a comprehensive and efficient healthcare delivery to the youth and underserved communities

Provide opportunities and inspire the Youth through Education, Employment and Empowerment 

The Women of Mad Men

Several months ago, there was a post here about Mad Men, an award winning show that airs on AMC, but since season 4 premiered last Sunday, I thought it was time to have another post celebrating the impeccable costumes and style of the women of Mad Men. The show is set in the 1960s, with season 1 taking place in 1960 and the current season beginning in November of 1964. Subsequently, there are some fashion holdovers from the 1950s, but as the series has progressed, the characters have moved closer to what we might imagine when we think of the 60s. The pictures below were taken from the promotional photo shoot for the upcoming season, so don't worry, there aren't any spoilers!

These are the women of Mad Men: Joan, Betty and Peggy. The way that the costumes are designed are pure genius. Not only are they intricately detailed and beautifully designed, but they also give insight into each character. What each character wears reflects who they are.

Betty, in white, is the decorative trophy wife. She is stylish and completely put together. But at the same time, she is the embodiment of the 50s housewife. The silhouette of her dress calls back to the nipped in waist and full skirt of the 1950s instead of looking forwards to the sleeker 1960s. Her looks are pure Grace Kelly, the epitome of beauty in the 1950s. Betty's look reflects the fact that her role as housewife is looking to the past of the serene housewife and not the future of the more modern woman of the 1960s. In the middle we have Peggy, the ambitious career girl. She's wearing an eye-catching, modern print, symbolizing her status as a modern woman. The cut of her dress screams 1960s, showing that she is more in tune with the times than Betty. Joan, on the right, is wearing a dress in a bold and sensuous color that accentuates her curvaceous figure, while the vibrant color reflects her vivacious personality.

In closing, here is a parting image of Betty once again looking spectacular, but at the same time very 1950s housewife (notice the pearls?). Mostly I'm just including this because I think it is a stunning shot.

What do you think? Do you watch Mad Men? Whose style is your favorite? Do you think that the clothes you wear say something about you?

Image Credit: AMCTV.com